LP design by Morinaga Oishii Gyunyuu

LP design by Morinaga Oishii GyunyuuLP information

Registration date 2026-07-29

https://www.oishi-milk.com/

Product/service name

Morinaga Oishii Gyunyuu

Categories

Energy drink

Company name

Morinaga Nyugyo Kabushiki Gaisha（1-5-2 Higashi-Shimbashi, Minato-ku, Tokyo）

Color

We design LPs using White-based

Image

These LPs have a "Simple" style design

Catchcopy

Freshness preserved — Morinaga Oishii Gyunyuu

Design

1. Color scheme of 'blue and white' that conveys cleanliness and trust: The design is constructed on a base of deep blue that links with the product packaging and white that symbolizes the purity of milk. The background uses a pale sky-blue, milk white, and a gentle beige gradient, creating a fresher, more reassuring tone than a paper carton alone. 2. Visual persuasion emphasizing the numbers 90% and 96%: Evaluation data such as 90% 'feel the freshness recognized by dairy farmers' and 96% 'has richness yet a clean aftertaste' are presented with large figures and graphs. Instead of just letting users read the text, the layout intuitively communicates the high ratings. 3. Sizzle that conveys the product concept 'as is': A wavy milk visual placed at the top directly expresses the fresh sizzle of freshly milked product. In the product introduction section, beautifully showing the moment milk is poured into a glass bottle further emphasizes the product's clarity and high quality. 4. Lifestyle proposal pages that evoke everyday life: Midway through the lifestyle proposal pages, there is a section of creative recipes using milk. Not limited to simple product introduction, arranging photos of dishes such as breakfast tortillas, gratin, and desserts makes it easier for users to imagine scenes of using this milk in their daily lives.