LP design by Paruteno

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Paruteno LP design (Cheese, yogurt, dairy products / Shades of grey / Simple) PC version

Paruteno LP design (Cheese, yogurt, dairy products / Shades of grey / Simple) Mobile version

LP design by ParutenoLP information

Registration date 2026-07-29: https://partheno-gy.jp/bodymake/
Product/service name: Paruteno
Categories: Cheese, yogurt, dairy products
Company name: Morinaga Nyugyo Kabushiki Kaisha（Tokyo-to Minato-ku Higashi-Shimbashi 1-chome 5-ban 2-go）
Color: We design LPs using Shades of grey
Image: These LPs have a "Simple" style design
Catchcopy: Build your body with Paruteno
Design: 1. Consistency of tone and manner (worldview) — cleanliness and a sense of health: The design is composed mainly of three colors that match the brand logo: dark navy, light blue, and a base of white. It is a refreshing color scheme that evokes the origins of Greek yogurt. Use of whitespace: By leaving ample whitespace around elements, the layout avoids clutter and creates a refined, premium impression (a sense of prestige). 2. A rhythmic layout — Z-shaped eye guidance: From Point01 to 04, the placement of images and text alternates left and right. This causes the user's gaze to move in a zigzag pattern, creating a rhythm that keeps them scrolling without getting bored. Expression of overlap: By offsetting a navy square background behind photos, the layout adds depth (a three-dimensional feel) to the screen. 3. Infographics that communicate intuitively — visualizing numbers: In the mid-page comparison area for "protein contained in foods", amounts are expressed by combining the size of circles and numbers. This makes it immediately and intuitively clear how much more protein Paruteno contains compared to explaining only with text. Simple icons: By drawing simple illustrations of items like eggs and milk, design noise is reduced and attention is directed toward the numeric data to be conveyed. 4. Clear information design (typography) — visual hierarchy (jump rate): Headings such as "Point01" are made large and prominent, followed by a lead sentence conveying the next key point, and then detailed explanatory text — applying contrast in font sizes (jump rate). Even by skimming, users can grasp the general content.